Shoe Care

Use a soft bristled brush to sweep off preliminary dirt and dust.
Apply a suitable cleaner or saddle soap all over the leather parts of your shoe.
Use the same brush to gently work the cleaner into the skin. Pay particular attention to any noticeable scuffs or marks.
Let dry for about 20 minutes before proceeding to polish.

Think of conditioning as moisturizer for your shoes, which will dry out over time. To prevent flaking and wrinkling, dab a dollop of conditioner on a soft cloth and rub gently all over in a circular motion.
Choose a polish in a hue that matches your shoe. Experts generally recommend a lanoline-based beeswax polish, which will soften and protect at the same time.
Wipe off excess polish with a soft clean cloth, and buff the shoe with—surprise!—a pair of panty hose for slick-as-a-dime shine. Well, nylon gets the job done, too.

A spray-on water repellent is an essential, fool-proof way to safeguard against the elements.
Before application, use a warm sponge to prep your shoe. The gentle heat will increase the porosity of the skin, allowing for better absorption.
Look for "breathable", water-based repellents, which will allow excess moisture to dissipate for pliable, butter-smooth shoes.

A quality shoe tree is a worthwhile investment. Unfinished cedar is best, because it sponges up moisture and any disagreeable odors.
Once you're home, stuff your boot toe with butter paper, then string them up on the tree immediately.
Regular use of a tree will maintain your shoe's original shape, and will go miles towards preventing shrinkage and creases.